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    Маркировка

     Опубликовано: 9-06-2010, 10:27  Комментариев: (20242)

    В этом разделе публикуется справочная информация по маркировке упаковки и этикеток для продуктов питания. Информация адресована не специалистам по этикеткам, а обычным людям, которым, возможно, будет интересно узнать, какую информацию о тех продуктах, которые они покупают, можно почерпнуть из этикеток.

    Это особенно актуально для людей, которые заботятся о своем здоровье – ведь этикетки несут очень серьезную информацию обингредиентах, используемыхв производстве конкретного продукта, но мало кто из покупателей представляет, что обозначают буквенно-цифровые комбинации, которые они видят на этикетке товара.

    Ведь этикетки не только являются “обложкой” товара, привлекая к нему внимание, но и несут конкретную информацию о его составе и производителе. Конечно, при заказе этикеток, основная задача производителей – привлечение внимания к товару и демонстрация его ценности и привлекательности, при этом, информация о составе товара, которая наиболее важна для продуктов питания, печатается не только мелким шрифтом на грани читаемости, но и дается фактически в зашифрованном виде, непонятном для подавляющего большинства покупателей, специально не интересовавшихся особенностями маркировки.

    С прямым обманом потребителей – размещением заведомо ложной информации, было бы проще бороться законодательно. Однако, пока что законы о маркировке несовершенны, и речь идет не только о России, схожая ситуация наблюдается и в других странах.

    Стремление продемонстрировать сильные стороны товара, при этом максимально скрыв от потребителя его недостатки, вообще довольно логично, и относится не только к этикеровочной отрасли, но и к бизнесу в целом – и вообще к человеческой натуре. Тут можно вспомнить пословицу “встречают по одежке…” и даже кинофильм «Служебный роман», тот эпизод, в котором секретарша главной героини давала ей советы по подбору модной одежды – при обсуждении нового имиджа было сразу принято во внимание, что лучше скрыть некоторые стороны внешности, не являющиеся привлекательными.

    Так что было бы наивно ожидать, что производители пищевых продуктов будут стараться привлечь внимание к содержанию в этих продуктах химических добавок и красителей, да и к высокому содержанию соли и жиров…

    И, пока законы несовершенны, и четко не регламентируют формат подачи информации о товаре, в том числе, и на этикетках, получается, что «спасение утопающих – дело рук самих утопающих» – и только от самих потребителей зависит, узнают ли они всю правду о тех товарах, которые они покупают. Надеемся, что этот раздел сайта поможет хоть некоторым из них; учитывая, что, в первую очередь, речь идет о продуктах, мы полагаем, что если этот раздел сайта поможет хоть одному человеку отказаться от продуктов в вредными добавками и сохранить здоровье, то, значит, раздел этот создан не зря.

    Мы также надеемся на понимание со стороны производителей этикеток и производителей продуктов питания – публикуемая информация не является секретной и, при желании ее можно найти, мы просто стараемся сделать ее чуть более доступной для людей, которые уже заинтересовались поиском этой информации – а ведь большинство из этих людей уже имеют проблемы со здоровьем – так что скрывать информацию и от этих людей было бы просто не по-человечески.

    Развивая сайт, мы надеемся на сотрудничество со стороны производителей этикеток. Возможно, кто-то из них с удовольствием сделает сделать доброе дело, предоставив для публикации материалы,которые мы упустили из вида.

    Когда-то, в старые добрые времена, эта информация просто не была нужна – ведь использовались исключительно натуральные продукты. Но, с развитием химии, ситуация изменилась, и производители продуктов получили возможность влиять на цвет, вкусовые качества и срок хранения товаров, последний фактор важен сам по себе, так как происходит ускорение ритма жизни людей, они уже не покупают продукты ежедневно, а часто покупают на неделю вперед, и производители не могут не идти этому навстречу. Достаточно посетить любой магазинчик в большом городе – и посмотреть срок хранения на пакетах молока – обычное не «долгоиграющее» молоко уже трудно встретить.

    Но иногда полезно знать, что же все-таки добавляют в продукты. В современном мире, в большинстве случаев, продукты продают в расфасованном виде, на банках, коробках пакетах присутствуют этикетки, и, несмотря на то, что законы о маркировке продуктов еще далеки от совершенство, тем не менее, они уже давно работают, и, хоть не каждый знает о том, что значат некоторые надписи, написанные мелким шрифтом на этикетке товара, при желании их можно расшифровать – и мы вам в этом поможем.

    Другие новости на эту тему:

  • И все же на этикетках указана не вся информация
  • Интересы поставщика
  • Информация на этикетках
  • Привлечение покупателей
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Dyrokolic

LE SOLEIL ROYAL Жива природа верующие заключенные
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Endurnarijara

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